CLIENT FACEBOOK
Empowering Student Leaders
and Youth Organizations
and Youth Organizations
PROJECT SCOPE
UX-UI Design
Information Design
Brand Management
Interactive Layout
Information Design
Brand Management
Interactive Layout
COMPANY
AHA! Behavioral Design
OVERVIEW
Facebook’s Digital Tayo program aimed to educate young Filipinos in digital literacy. Student leaders struggle with thinking of new strategies to capture and sustain the interests of their peers to join their organization’s efforts.
Digital Tayo comes in with the Community Engagement Playbook, made to be applicable for any of their advocacies. The Playbook provided simple but relevant tips and templates grounded on best practices in community engagement, digital literacy, and behavioral design.
The creation of the playbook relied heavily on the guidelines set by Facebook’s branding and Digital Tayo’s visual identity. The content was created through research and application of behavioral design principles through the work of AHA! Behavioral Design.
