AHA! Behavioral Design
PROJECT SCOPE
Brand Management
Creative Direction
Layout & Information Design
Prototype Design
Creative Direction
Layout & Information Design
Prototype Design
OVERVIEW
AHA! Behavioral Design is the pioneer of behavioral design and economics in the Philippines. I was able to work on the company’s internal creative output for business and social media. To expand on the visual identity of the brand, I opted for the origami design and philosophy to emphasize the crafting process and hand-crafted experiences unique to AHA!
Beyond that, I was also the lead creative for handling the brainstorm sessions for creating prototypes in AHA!'s programs with their clients, such as Chowking, Wyeth, Facebook, Department of Health, and Roots of Health.
LEARNINGS
AHA! allowed me to grow and work with various kinds of clients with different needs. I learned more branding and prototype design through our work with behaviors, and was able to extend that practice to my design today.
